Product and Price Banking Marketing Strategies - a Key in the Competitive Struggle Between Credit Institutions

Mariana Assenova

University of agribusiness and rural development, UARD Jubilee International Scientific Conference

Mariana Assenova

Last modified: 2018-02-12

Abstract

The purpose of this paper is to present, synthesize and analyze product and pricing mix strategies in commercial banks. The theoretically presented strategies are applicable to adaptation in any credit institution, incl. in the Bulgarian practice. It is well known that competition in banks is predominantly based on product and credit. Therefore, good knowledge and implementation of these strategies is a priority in the competitive struggle.

Keywords

banking strategies, marketing, competition, credit institutions.

References

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