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Challenges in Corporate Sales Forecasting
Last modified: 2018-02-12
Abstract
Sales forecasting is the starting point for a more informed and better decision-making process. At the present stage of the development of scientific forecasting a high degree of accuracy is only possible with short-term forecasts. Long-term (strategic) business sales projections (as well as other macroeconomic variables) are still a challenge for the scientific community. This report focuses on the challenges and difficulties in predicting company sales
Keywords
sales forecasting, strategic planning, strategic management
References
Michelfelder, Richard A. and Maureen Morrin, Overview of New Product Diffusion Sales Forecasting Models, 2014
Кръстев, Б., Г. Георгиев. Корпоративни финанси. Русе: Авангард принт, 2013, с. 140
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http://www.cfo.com/article.cfm/2990027/4/c_3046550
http://www.smestrategy.net/blog/strategic-goals-examples-kpi-measurements-strategy-and-business-planning
https://www.novavizia.com/4-temi-za-razmisyl-pri-prognozirane-na-prodazhbite/
www.decisionanalyst.com/whitepapers/choicemodelsalesforecasting/
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