University of agribusiness and rural development, UARD Jubilee International Scientific Conference

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Regionalization of tourism in Bulgaria – outcomes and implications
Ivanka Shopova

Last modified: 2018-02-12

Abstract


Tourism zoning plays an important role in the sustainable development of tourism in Bulgaria as a tool for a differentiated policy at a regional level. It aims to create possibilities for competitive national and regional tourist product based on the available resources of a given area in order to increase its attractiveness and openness. This paper discussed the tourism industry in the context of regionalization and emphasizes the role of zoning for tourism management. A brief retrospection of the tourism zoning theory in Bulgaria is made and the need to establish destination management organizations is examined. The Concept for tourism zoning of Bulgaria supports the regional tourism policy which is tailored to the territorial specifics of different parts of the country. Through implementing effective regional marketing, it makes tourist regions recognizable for potential tourists and successfully promotes them both on domestic and international markets.


Keywords


regionalization, tourist zoning, tourist region, destination management.

References


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