University of agribusiness and rural development, UARD Jubilee International Scientific Conference

Font Size: 
Regionalization of tourism in Bulgaria – outcomes and implications
Ivanka Shopova

Last modified: 2018-02-12


Tourism zoning plays an important role in the sustainable development of tourism in Bulgaria as a tool for a differentiated policy at a regional level. It aims to create possibilities for competitive national and regional tourist product based on the available resources of a given area in order to increase its attractiveness and openness. This paper discussed the tourism industry in the context of regionalization and emphasizes the role of zoning for tourism management. A brief retrospection of the tourism zoning theory in Bulgaria is made and the need to establish destination management organizations is examined. The Concept for tourism zoning of Bulgaria supports the regional tourism policy which is tailored to the territorial specifics of different parts of the country. Through implementing effective regional marketing, it makes tourist regions recognizable for potential tourists and successfully promotes them both on domestic and international markets.


regionalization, tourist zoning, tourist region, destination management.


  1. Arabska, E. 2017. Management and marketing of destinations: examples and recommendations. IV. IBANESS Congress Series-Russe, Bulgaria, p. 119.
  2. Davchev, A. 2017. Насърчаване на продажбите чрез въвеждане и оптимизиране на алгоритми за работа в сферата на туризма. New knowledge, vol 6 No 4 (2017)
  3. Grigorova, Z., I. Shopova. 2017. The relation between global and local opportunities in Trakia tourism region. V International Scientific-Practical Conference «Sustainable Development of Tourism Market: International Practice and Russian Experience», April 19-21, 2017, Stavropol, Russia
  4. Klamár R., J. Kolesárová. 2015. Tourism development and its regionalization in the Prešov self-governing region, Scientific Review of Physical Culture, volume 5, issue 1, p. 65- 79.
  5. Krastev, V. 2013. World area models of regional tourist structure and the position of Bulgaria in them. Problems of Geography, Sofia, p. 18
  6. Marinov, V., M. Asenova, El. Dogramadjieva, P. Valchev. 2016. Новото туристическо райониране на България: подходи и резултати (PDF Download Available). Available from: [accessed Dec 04 2017].
  7. Ministry of Tourism (2015). Concept for Tourism Zoning [online]. Available from: [accessed Oct, 15, 2017]
  8. Study Programme on European Spatial Planning (SPESP), chapter 3, p. 59, 2016
  9. Анализ на чуждестранни практики в управлението на туризма на регионално ниво. Министерство на туризма,  София, 2015.
  10. Григорова, Зл. 2016. Тракийски туристически район - между глобализацията и глокализацията - АИ ВУАРР, Пловдив, с. 203-229,  ISBN 978-619-203-162-6
  11. Закон за туризма в сила от 26.03.2013, изм. и доп. ДВ.бр. 75 от 27 септември 2016 г.
  12. Левков, К. 2015. География на туризма. София, с. 131.
  13. Левков, К., В. Великов. 2015. Туристическо райониране на България чрез метода на ранжиране на туристическите територии. Научна конференция „Проблеми и насоки на регионалното развитие в България“. ВУАРР, София.
  14. Марков, И., Н. Апостолов. 2008. Туристически ресурси. Астарта, с. 413.
  15. Стратегически план за развитие на културния туризъм 2007-2009 [accessed Dec 04 2017].


Full Text: PDF