University of agribusiness and rural development, UARD Jubilee International Scientific Conference

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Wine Branding: Why is it Important for Boutique Wine Sector Growth in Turkey?
Yasemin Oraman, Fuat Yilmaz, Derya Abdikoglu

Last modified: 2018-02-12


Turkey has a very long history of vineyard cultivation and wine production. There are a lot of wine producers in Turkey. Some of them are established companies and most of them are boutique vineyards. There is a big opportunity for boutique wine companies to provide innovative branding. Wine Industry, focusing on brands are fragmented in-half. To introduce them to the emotional-mind, to how consumers really make purchasing decisions. A brand is the most valuable piece of real estate in the world located in someone’s brain. Consequently, Turkish boutique wine sector continually has to assess the changing nature world wine markets and respond to emerging new opportunities and threats also. So, it is believed that this study will contribute to explore wine branding’s important for the boutique wine in Turkey.


Boutique wine, branding, marketing strategies, vineyards


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