University of agribusiness and rural development, Regional development of Central and Eastern European countries

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Development of franchising in Bulgaria in the period after the crisis
Milena Georgieva

Last modified: 2015-10-12


Franchising is an extremely followed business strategy in the contemporary world of competitive companies on a global level and in Bulgaria. Like any other business it also has its positive and negative sides. It builds enviable business relationships between the entrepreneurs. Moreover their businesses work together in a symbiotic way as interdependent and indispensable to one another. Over the years, however, this privilege called franchise has changed constantly in commercial environments.


franchising, crisis, business strategy

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