The association of small cheese producer Koprivničko-križevačka county "Prgica" has a total of 37 members who each for himself produce and sell dairy products. Thereby, they have significant cost.This paper presents the innovative idea establishment of enterprise for the distribution of dairy products produced by association members “Prgica”. The results show that the realization of entrepreneurial ideas could provide the conditions for market competitiveness of association members and successful business the new entrepreneurial company with 5 persons employed.