Font Size: 

The paper discusses Transitive Media Theory. According to the author it may facilitate the process of finding adequate and successful management decisions, particularly in cases of transition from authoritarian to liberal media model in such countries. An in-depth historical overview of the development of the media has been done, which served as a basis for discussion of the media model. The main five principles of 'media transition theory transition " have been also classified and some specific arguments and conclusions are given by the autor.

Transitive Media Theory, media environment, media model, media policy, media ownership, cultural standards