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In conditions of increasing bank competition, markets’ globalization and continuing depression after the financial crisis the banks seek for ways of gaining new knowledge in introduction of new bank products and services, clients’ satisfaction, expenditires decrease and bank activities optimization. That could be reached by very timely and correct marketing research as well as use of outer organizations and specialists giving competent opinions on pressing questions and conducting activities that a bank is not capable to implement at the moment or it is cheaper to delegate to an outer organization. That way in conditions of financial crisis the bank outsourcing has broad applications.

outsourcing, crisis, bank