The management of human resources in the agro-enterprise simultaneously bears all the general characteristics of the management of this only active production factor, while taking into account the peculiarities of agro-business related to the specifics of The production, the labour in it and the forms of organization in which it is carried out. The different size of organizational separate agricultural enterprises require the study of the peculiarities of human resources, especially in cases where existing personal relationships, family relationships, traditions and other reasons that enhance the role of Subjective factor.