University of agribusiness and rural development, Regional development of Central and Eastern European countries

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Opportunities and perspectives for sustainable development of snowboarding in Chepelare - Bulgaria
Snezhana Ivanova

Last modified: 2015-10-16

Abstract


The paper discusses the opportunities and perspectives for sustainable development of snowboarding in the town of Chepelare in Bulgaria. The tourist resources are described in detail in order to highlight the feasibility of creating a new market identity based on its competitive advantages, offering responsible and affordable snowboarding tourism. Marketing segmentation research has been conducted which reported the customer demand for snowboarding in the region. The slopes, lifts transport capacity, accommodation and food and beverage services are characterized.

Keywords


snowboarding, lift infrastructure, ecological balance, ski slopes

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